Using an innovative business model, the objective of InBestSoil is to create a
framework for investing in the conservation and restoration of soil health by developing a system of economic valuation of the ecosystem services provided by healthy soil, as well as incorporating it into business models and incentives. This enables public and private organizations to design strategies with local stakeholders and work collectively to deliver EU policies, providing data, evidence, tools, and models to assess how investments in soil health can contribute to the transition to a durable and long-term resistance of the soil.